Wild Joy Goods Website
Goals.
Taking the branding that was established and creating a site that educated the consumer on the brand and products while inspiring conversion was the goal. Because the average consumer has never heard of Banana Jerky, it was important to include the benefits, story, and taste/texture in the site. Hoping to keep a natural, tropical vibe throughout, the use of a blend of stock and original photography was incorporated.
Outcome.
Without the product pages, the site was approximately 10 pages and then there were 7 products. On the product pages, it was important to show the ingredients because they are organic and clean, so I decided to give them space to live underneath the photos and descriptions.
The site was developed as a mobile-first website and then adapted for desktop and tablet. It was created on the Shopify platform. It was first designed in Photoshop and we worked the with developers to create it.
Visit the site HERE.
