Chuao Website
Goals.
When deciding to update the website for Chuao, it was important to understand the why. The current website was beautiful and sufficient (we designed that one as well…). But there were things that we wanted updated that didn’t work in the current theme. Our goal was to increase conversion by implementing key UX design factors, like an “Add to Cart” option right on the collection page.
Outcome.
This website was designed, in theme, through Shopify. We created a website that would be able to be updated easily, without hiring developers. It allows the consumer to browse without giving them too many choices and causing distractions. It encourages conversion with quick add buttons and product features throughout the site. It tells the brand story through engaging copy and visuals. By far, one of my most fulfilling projects to-date.
The website speed score increased significantly once the use of custom code and unnecessary apps were removed. It’s important to mention that the site also maintained the brand guidelines without the custom code.
Visit.
You can visit the Chuao Chocolatier website here. Try some of their chocolate too, it’s the BEST!!